Paper is usually between 80 to 170 gsm, and generally used for writing or printing upon. The heavier the paper weight, usually results in better quality of the paper. Paper can be embossed or calendared between rollers when manufactured to give a textured feel, sheen or gloss effect. Pearlescent papers are usually single sided with a white reverse, Iridescent papers are usually double sided.

Card is usually between 170 to 450 gsm, but can be even higher and has a vast range of uses from greeting cards and other stationery items to real heavy grades now used in the construction of buildings. Card or board weights can now be supplied in an un-limitless range of textures colours and finishes. Pearlescent, Iridescent, Mirror and Holographic finishes are now common place within the card making industry.